Fueling Athletes and Heroes

High Ground is more than just a business, it’s a movement. The founders created our community to provide connection for veterans, first responders, and health enthusiasts. After separation from service, many are cast aside from the Teams they bled for and suffer a crisis of purpose. Having lived through it ourselves, we know the identity and connection that heroes crave.

What we are about.

Premium Quality

We are eager to satisfy your protein cravings and fuel your adventures with our insane beef chip product. Each serving comes in at a ridiculous 51G of protein. Every month, HIGH GROUND delivers 16 oz of beef chips, crafted package “drop-ins”, and a dedication to a fallen hero & their surviving families. That’s 410G of protein PER POUND. Additionally, High Ground will donate a portion of the proceeds to affiliated organizations and foundations.

Our Community

We use our incredibly healthy product, through our service and community, as a vessel for meaningful connection. This, an evolving culture of fitness competition, collaborative engagement, and a networking backboard.

Gold Star Initiative

We are striving to reach a point to directly support Gold Star Families through giving. Each box includes a hero letter to tell the story of a fallen hero from the Global War on Terror and a donation of $5 is given to their family.