COO • HIGH GROUND
JOSH
Builder of systems. Keeper of the standard. Always taking the High Ground.
Identity spreads. So does purpose.
Josh is a builder by nature. He builds teams, systems, and standards that hold under pressure. Before High Ground, he spent over 13 years in the U.S. Navy, culminating as an EOD Senior Chief, leading teams through multiple combat deployments and operating in environments where mistakes are expensive and discipline is non-negotiable.
That chapter didn’t end with “service.” It turned into a mindset: train harder than the moment requires, lead from the front, and never lower the standard to meet the day. After transitioning out of the military in 2022, Josh moved into the tech world where he led sales operations — translating high-tempo execution into scalable process, repeatable performance, and measurable outcomes.
High Ground is the product of that same approach: build something real, build it with purpose, and build it to last. Snacks are the vehicle — daily fuel for people who refuse to live soft — but the mission goes further than food. The real work is culture.
Always Take It.
“Always Take It” isn’t a slogan. It’s a decision that shows up in real life — when you’re tired, when you’re busy, when no one is watching, and when it would be easier to settle.
To Josh, taking the High Ground means choosing the harder right over the easier wrong. It means being the kind of teammate who handles the details so the mission doesn’t fail. It means accountability without excuses, progress without ego, and leadership that earns trust instead of demanding it.
Standards ripple outward. Fulfillment compounds. When the mission is clear and the standard is shared, a team becomes a culture. And a culture becomes something bigger than any one person.
What Josh drives at High Ground
As COO, Josh owns the operating system: planning, execution, fulfillment readiness, and the infrastructure that turns ideas into reality. He’s focused on building a brand that feels like a standard — not a trend — with a team and community that hold the line together.
The goal is simple: create fuel that performs, build a company that lasts, and lead from the front while doing it.
