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About Us

At High Ground, we’re a passionate, Veteran Owned & Operated team on a mission. Our purpose? To serve up clean, high‑performance protein chips made with just three simple ingredients—while giving back to our heroes: veterans, first responders, and the outdoor and active communities we proudly stand with. Join the community. Always take the High Ground.

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We’re a tribe of like‑minded individuals who live for adventure, real food, and supporting our heroes. Think of us as pioneers of a new era, where American values, community, and brotherhood don’t just talk the talk—they deliver.

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From embracing ancestral lifestyle culture to embracing the importance of health, family, and purpose, High Ground stands at the forefront of this exciting movement. And guess what? We're leading the charge.

Our team unites members from all corners of North America. We're not just about protein snacks; we're about promoting core values that form the foundation of a fulfilling lifestyle. Whether it's conquering the great outdoors, staying fit, or simply enjoying life's simple pleasures, we've got your back!

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With 54 years of combined team-building experience, our Veteran Owned & Operated team understands the power of a strong identity and the positive ripple effect it creates within our community. We believe that fulfillment and purpose are contagious, sparking lasting, positive impacts everywhere we go.

We're poised for greatness, and we're thrilled to have you as part of our journey. So, let's keep the adventure alive, one bite at a time, and stand with us in supporting our heroes!

Stay wild, stay true, and ALWAYS TAKE IT,
The High Ground Team 

Meet the Founders

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